This article explores the different ways retailers might engage with their customers in the future as we shift into an evermore digital-physical hybrid world.

Key findings

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Physical stores will continue to play a critical role in sales in the future.

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What may change, however, is a store’s primary purpose. The new retail era is one anchored in “augmented retail,” a blend of the digital and physical allowing a shopper to shift seamlessly between the two realms.

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The use of data will be integral in determining which stores survive and thrive in the future.

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