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Door-to-Downtown: How Boulder, Colorado, Tested the Future of Mobility
In order to ease congestion downtown and relieve pressure on parking during the holiday season, the city of Boulder, Colorado engaged in a partnership with Lyft, Uber, and a taxi company zTrip. The pilot project, which ran for 11 weeks, involved the city subsidizing rides for residents of Boulder who travelled downtown using one of the partnership companies. This report presents the motivation, design, operation, and results of the pilot.
Key findings
During the 11-week pilot, 2,500 trips were taken.
City planners devoted a significant budget, $20,700 to marketing and advertisement. In contrast, the city only spent $9,802 on trip subsidies.
The program did not require rides to be shared, suggesting that vehicle-miles traveled and carbon emissions were not successfully reduced.
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