Rocky Mountain Institute

Guidelines for cities to implement sustainable and environmental mobility strategies for people and goods.

In order to ease congestion downtown and relieve pressure on parking during the holiday season, the city of Boulder, Colorado engaged in a partnership with Lyft, Uber, and a taxi company zTrip. The pilot project, which ran for 11 weeks, involved the city subsidizing rides for residents of Boulder who travelled downtown using one of the partnership companies. This report presents the motivation, design, operation, and results of the pilot.

With this paper, RMI hopes to (1) offer cities and other mobility and built environment stakeholders an experimentation toolkit that puts them in a position to more quickly unlock the full potential of new mobility in cities designed to shape and enable it, and (2) engage stakeholders in further codeveloping and exploring a concept for living, flexible, and collaborative experimentation sites we’re calling MOD Cities.