A book about the role of creativity in the United States economy. Americans' values, relationships, choices of where to live, and sense of time are changing, becoming more similar to the way artists and scientists have lived for decades. Our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing

"Rise, as it has been appropriately re-dubbed in the popular lexicon, looks at the forces reshaping our economy and how companies, communities and people can survive and prosper in uncertain times. It gives us a provocative new way to think about why we live as we do today – and where we might be headed. Weaving storytelling with reams of cutting-edge research, Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy."

Key findings

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"Leading this transformation are the 40 million Americans – over a third of our national workforce – who create for a living. This “creative class” is found in a variety of fields, from engineering to theater, biotech to education, architecture to small business. Their choices have already had a huge economic impact. In the future, they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither."

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