Amazon's physical retail strategy is coming into focus, and just like the company's e-commerce business, it's focused on convenience. Perhaps the best way to make things more convenient for customers is to shorten the time it takes for them to complete a shopping trip.

Key findings

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With new Amazon Lockers installed into Whole Foods, visits to the stores and revenue is expected to increase.

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The company believes they can capitalize on in-store trips and getting people to come in and see items they weren't planning to purchase and walk out with them.

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Amazon is looking to create the most seamless checkout process for customers.

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