This article identifies how changing emerging technologies and consumer behavior and priorities will influence retail. These trends include preferences for experiences over things, faster delivery options, and brand identity.

Key findings

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“Millennials’ changing preferences and attitudes regarding corporate responsibility, social consciousness, and more have already impacted how retail brands present and position themselves.”

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“A recent study found that the amount of time people are willing to wait for free shipping has dropped from 5.5 days in 2012 to 4.5 days on average.”

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“The emergence of virtual reality, augmented reality, and improved mobile technology will continue to push retail brands to add layers and new experiences to their traditional retail models.”

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