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5 Retailers Benefiting From the Click-and-Collect Trend
This article examines how consumer behavior in retail has shifted to a trend of making online purchases and picking them up in stores. It identifies the retailers that have been most successful with this trend and makes investment recommendations.
Key findings
“According to a study by parcel store network Doddle, most American shoppers prefer to make their purchases online and then pick up the items from a physical store.”
When picking up an online purchase in store, 85% of customers make additional purchases when they arrive in person.
“The click-and-collect trend illustrates how brick and mortar can harness technology not just to survive but thrive.”
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