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17 Important Car Buyer Demographics
There has been a shift in car buyer demographics over the past several years. Younger generations that were previously most likely to be car buyers often don’t have the need or financial means to own a car.
Key findings
“Since 2001, the percentage of new auto registrations in the 18-34 age demographic has been nearly halved, falling from 24% to just 13% of the market.”
“Almost 93% of those aged 60 to 64 had a driver’s license in 2011, up from 84% in 1983.”
“Many Millennials want to purchase a vehicle, but they just don’t have the financial means to make it happen.”
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