Timothy Reardon

Ridesharing holds promise as a more efficient and sustainable version of emergent ride-hailing services. However, the adoption of pooled services in which individuals pay a reduced fare to share a portion of their ridehailing trip with other passengers has substantially lagged in popularity to the standard single-party services offered by Uber and Lyft in many American cities. To help guide policies and programs targeted at increasing pooling shares, this study analyzes data collected during fall 2017 from an in-vehicle intercept survey of 944 ride-hailing passengers in the Greater Boston region. These data, which describe the socioeconomic background, mobility options, and trip context of single-party and pooled ride-hailing survey respondents, were used to identify differences in the trip patterns and individual characteristics of passengers adopting the two service types and then estimate the individual-level social and trip-related predictors of ridesharing for different purposes.

The impacts of ride-hailing services on the transportation system have been immediate and major. Yet, public agencies are only beginning to understand their magnitude because the private ride-hailing industry has provided limited amounts of meaningful data. Consequently, public agencies responsible for managing congestion and providing transit services are unable to clearly determine who uses ride-hailing services and how their adoption influences established travel modes, or forecast the potential growth of this emergent mode in the future. To address these pressing questions, an intercept survey of ride-hailing passengers was conducted in the Greater Boston region in fall 2017. The responses, which enabled a robust description of ride-hailing passengers for the region, were used to analyze how new on-demand mobility services such as Uber and Lyft may be substituting travel by other modes.

The survey results described here provide a new window into ride-hailing utilization in the Boston Region. Our findings confirm many widespread assumptions about ride-hailing, but also provide new insights into previously unexplored and unmeasured topics. Ride-hailing is used by a wide variety of Metro Boston residents, and riders are relatively representative of the region in terms of race and income.