Pricing

Manage the service. To have a successful deployment of a new transportation mode, it is important that the public agency dedicates one or more employees to manage the service. The number of employees required to manage the service differs by mode. Examples of employees public partners (e.g. local governments and/or transportation departments) might need include employees to analyze the data collected from the vehicles,  enforcement of improper parking or use, review permits and requests for proposals, and conduct outreach and receive feedback from users and the public as well as respond to complaints. Working together, these employees can ensure that the service is being provided as intended.

Manage demand. Fees can be levied on transportation companies or on users to manage demand. Higher fees often result in lower usage of a mode. Examples of fees to manage demand include fees imposed on TNCs that arrive or end at airports, congestion surcharges, and per-vehicle or per-device fees imposed on micromobility operators.

Build or maintain necessary infrastructure. To effectively integrate new mobility modes into the existing transportation system, adjustments to infrastructure are often required. Some cities, including Seattle and Santa Monica, added e-scooter parking corrals on streets or in furniture zones to reduce improperly parked e-scooter and bicycles. It is expected that AVs will require additional ramps for people with mobility devices like wheelchairs and signage along curbs to facilitate use.

Achieve community goals. Both public and private partners can adjust fares to achieve community and company goals. To achieve the goal of providing equitable service and supporting vulnerable populations, partners can reduce fares for low-income individuals, seniors, or youth. Partners can work towards sustainability goals, including reducing greenhouse gas emissions, by reducing fees for drivers of energy-conscious vehicles including hybrids and electric vehicles.