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Portland developed its concept of a technology-enabled, regulated Zero Emission Delivery Zone in rapid time, hoping to capture an unexpected funding opportunity. With a goal of decarbonizing goods movement, project partners worked through a series of dead-end ideas and “A-ha!” moments before crafting a feasible and scalable program that addresses concerns of the public and private sectors. Learn how insights from interviews with carrier companies and the public institutions that serve as major delivery destinations led to a program with: a new zero-emission boundary, digitizing the curb, restricted loading zones, and a freight micro-hub.