E-Commerce, Last Mile Delivery, and the Impact on Cities
2.5 CM / LU Pending for morning plenary speakers
Retail is a cutthroat business and companies are finding they need to be nimble and adapt quickly to changing consumer behavior and shopping trends. An online presence and mobile strategy is now required for brands that want to survive and thrive. Even as online sales grow, customers continue to come into stores to purchase items and browse the aisles. Understanding evolving consumer behavior and desires is critical for success. Sucharita Kodali from Forrester will share her insights on technology developments that affect the online commerce industry and the implications of these trends for cities. She will also share insights into the state of e-commerce and projects for the future - specifically who is winning and why, how companies and communities are managing eCommerce deliveries, and how delivery trends could change in the short- and the long-term.