Daniel McCarthy is an Assistant Professor of Marketing at Emory University's Goizueta Business School. His research interests include customer-based corporate valuation, which he popularized, customer lifetime value, limited data problems, and the marketing/finance interface. He has published research in top-tier academic journals, including Marketing Science and the Journal of Marketing Research. His work has won numerous research awards, including the Lehmann, MSI Clayton, Gary Lillien Practice Prize, and MSI Young Scholar. His work has been featured in major media outlets such as the Harvard Business Review, MIT Sloan Management Review, WSJ, Inc Magazine, and the Economist.
events
Did not attend any events
Presentations
No presentation files available